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Privacy Policy


1. Introduction
 

FLEETALLY LTD (“FleetAlly”, “we”, “us”, or “our”) provides business-to-business sales and
marketing services (the “Services”). In providing these Services, we engage with businesses
regarding products and services that we reasonably believe to be of legitimate interest.
This Privacy Policy outlines the manner in which we collect, process, and protect personal
data in connection with the Services we offer and through use of our website.

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2. Data Collection and Processing
 

All personal data processed by FLEETALLY LTD is handled in accordance with applicable data
protection legislation, including the UK General Data Protection Regulation (UK GDPR) and
the Data Protection Act 2018.


We primarily collect business-related personal data, such as names, professional contact
details, and job titles. This information may be:

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  • Provided directly by the individual, their company or their company employees;

  • Supplied to us by our clients or potential clients;

  • Collected from publicly accessible sources or reputable third-party data providers within the UK.


We may also collect information via our website through contact forms, email enquiries,
and automated technologies such as cookies.

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3. Legal Basis for Processing
 

We process personal data only where a lawful basis exists under data protection law. The
primary legal bases relied upon include:

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  • Consent;

  • Legitimate interests pursued by FLEETALLY LTD or our clients, provided such interests are not overridden by the rights and freedoms of the data subject.

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We predominantly process personal data in a business context under the lawful basis of
legitimate interests, for the purposes outlined below.
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4. Purposes of Processing and Lawful Bases

Purpose

Engaging with business contacts on behalf of our clients regarding products or services relevant to their industry.

Promoting FLEETALLY LTD’s own services to potentially interested businesses.


Communicating offerings of third parties to businesses that may benefit from such services.

Enhancing contact data to enable relevant and targeted communication.

Acquiring business information from data providers or public sources.

Responding to contact initiated via the website or email.

Conducting internal research to improve our understanding of business needs.

Improving our website functionality and user experience.

Using essential cookies to support website functionality.

Using analytical cookies to assess and enhance performance.

Using marketing or third-party cookies.

Lawful Basis

Legitimate Interests



Legitimate Interests


Legitimate Interests


Legitimate Interests


Legitimate Interests


Legitimate Interests


Legitimate Interests


Legitimate Interests


Legitimate Interests


Legitimate Interests/Consent


Consent

5. Marketing Communications


We may use your business contact information to send promotional material relating to our
own services or those of our clients that we believe may be of interest to your organisation.
Upon completion of a campaign, we may share the contact details of interested parties with
the relevant client.


You have the right to opt out of receiving marketing communications at any time. We also
comply with the Corporate Telephone Preference Service (CTPS) prior to conducting
business-to-business outreach.

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6. Opting Out


To opt out of marketing communications or to specify preferred contact methods, please
email us at contact@fleetally.co.uk. Note that if your contact details were obtained from a
third party, you may need to notify them directly in order to fully opt out.

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7. Data Sharing


We may disclose personal data under the following conditions:

  • To our clients where the data subject has expressed a clear interest in their products
    or services and/or where they have requested a call or meeting or for additional
    material to be sent to them;

  • To third-party processors and affiliates acting on our behalf, under contractual
    obligation to ensure appropriate data protection and only where: (i) they process
    your data on our behalf and in accordance with this Privacy Policy; (ii) we have a
    written contract with the processor ensuring that your data is protected.

  • Where required by law or regulatory authority;

  • In connection with legal proceedings, national security, taxation, or law enforcement
    matters;

  • In the event of a business transaction such as a merger, acquisition, or asset transfer;

  • Or with your explicit consent.

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8. Third-Party Websites


Our website may contain links to external websites. We are not responsible for the privacy
practices of these sites. Users are advised to review the privacy policies applicable to any
third-party services or sites.

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9. Your Data Protection Rights


Subject to certain limitations, you may have the following rights under data protection law:

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  •  Access – Request access to the personal data we hold about you;

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  • Rectification – Request correction of any inaccurate or incomplete data;

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  • Erasure – Request deletion of your personal data where there is no lawful reason for
    continued processing;

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  • Objection – Object to processing based on legitimate interests, including profiling
    and direct marketing;

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  • Restriction – Request the suspension of processing under certain circumstances;

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  • Data Portability – Request the transfer of your data to another service provider.

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To exercise these rights, please contact us at contact@fleetally.co.uk. We may require you
to verify your identity before responding to any request.


You also have the right to lodge a complaint with the Information Commissioner’s Office
(ICO):

 

www.ico.org.uk

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10. International Data Transfers


Where personal data is transferred outside the United Kingdom or the European Economic
Area (EEA), we ensure such transfers are lawful. This may include the use of standard
contractual clauses approved by the European Commission or transferring data to
jurisdictions that offer adequate levels of data protection, such as certified entities under
the UK Extension to the EU–U.S. Data Privacy Framework.

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11. Cookies


Cookies are small files placed on your browser to track activity and improve website
functionality. We use cookies to:

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  • Identify returning users;

  • Monitor website performance and usage;

  • Facilitate relevant marketing, where consented to.

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You can control cookie settings through your browser. Disabling cookies may impact website
functionality. Continued use of our website signifies your consent to the use of cookies in
accordance with this Privacy Policy.

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12. Data Retention


We retain personal data only for as long as necessary to fulfil the purposes for which it was
collected, and in any event no longer than three (3) years from the last point of contact.

Where you have opted out of communications, we will retain minimal records to ensure
your preferences are honoured.


13. Changes to This Policy


We reserve the right to update or amend this Privacy Policy at any time. Any changes will be
published on this page with an updated revision date.

 

14. Contact Information
 

For any queries regarding this Privacy Policy or your personal data, please contact:

 

contact@fleetally.co.uk

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